Marketing & Branding: Promoting Remodeling Excellence Through Storytelling and Visual Strategy
Marketing & Branding: Promoting Remodeling Excellence Through Storytelling and Visual Strategy
Presenter: Shane Fairchild, Statement Marketing Partners
Description:
In a world saturated with content, remodeling professionals must do more than showcase beautiful projects—they must tell compelling stories that resonate with clients, partners, and communities. This session explores how to elevate your brand by combining strategic storytelling with impactful visual content. Learn how to communicate your company’s unique value, highlight craftsmanship, and build lasting emotional connections through marketing that feels as good as your finished product looks.
We’ll cover:
- Crafting authentic brand narratives that reflect your company’s purpose and personality
- Using before-and-after visuals and behind-the-scenes content to drive engagement
- Identifying your ideal audience and choosing the right platforms to reach them
- Leveraging team culture, client testimonials, and community involvement in your brand voice
Attendees will leave with a clearer understanding of how to build a marketing strategy rooted in storytelling and visual branding, along with actionable tools to showcase their remodeling work in a way that inspires trust, reinforces professionalism, and attracts their ideal clients.
Who Should Attend:
Owners, marketing teams, project managers, and anyone responsible for promoting their remodeling business or strengthening its reputation.
Date and Time
Thursday Jun 19, 2025
11:00 AM - 1:00 PM CDT
Location
Need location to host at least 50
Remodel Exchange™ Breakfast or Lunch Sponsor
Remodel Exchange™ is the Collective’s education event series designed to spark real conversations, meaningful connections, and collaborative growth within the remodeling industry. Held over breakfast or lunch or via our focus groups online via our RemodelED platform, each session invites remodeling professionals to explore timely topics, emerging trends, and everyday challenges—together. Whether it's a roundtable on design innovation, a deep dive into project management, or a conversation around workforce development, Remodel Exchange™ is where ideas are exchanged, and leaders are built.
Sponsor a Remodel Exchange™
Make your mark in the remodeling community.
By sponsoring a Remodel Exchange™, you position your company as a leader and champion for connection, education, and industry excellence in Kansas City’s remodeling scene.
Sponsorship Highlights – $750 (Member-Only)
Showcase Your Commitment
Your company will be featured in all promotional materials—emails, social, website, and event signage—amplifying your role as a supporter of the industry.
Present Your Brand
Sponsors receive mic time during the event to introduce their company, share a quick insight, and foster relationships with attendees.
Host or Co-Host the Event
Have a great space? You’re invited to host at your facility—or we’ll help pair you with another member to co-host. Either way, your brand will shine.
Why It Matters
Remodel Exchange™ is more than a networking event. It’s where professional remodeling voices come together to:
Become a Sponsor
Ready to host or sponsor a future Remodel Exchange™ breakfast or luncheon? Let’s talk.
Contact laurie@remodelingkc.com. Must be an active Professional Remodeling Collective™ member to host or sponsor.
Fees/Admission
Members $50 Non members $80
